Got Questions? We’ve Got Answers!
Although Google 360 Tours are already been seen in over 100,000 businesses worldwide, it is still new to lots of businesses. So below we have answered some common questions.
When potential customers search for your business by name on Google, they will see the images displayed directly on the search results page. These panoramic images will also be published on Google+ Local pages, Google Maps and other Google properties and give customers a better sense of the layout, decor and beauty of your business interior. With easy-to-use html snippets or Maps APIs, you can also link to these images from your own business website, thus attracting potential customers who visit your website too.
Google Trusted Photographers and photographers from Trusted Agencies are taking high-quality still photographs that will be stitched into 360-degree views using panoramic camera technology. These Trusted Photographers are independent contractors who have been trained and certified by Google to produce high-quality panoramic images. As a business owner, you can also upload your own photographs to Google+ Local by signing in to Google+ Local. You’ll be able to see the photos and 360-degree panoramic imagery directly on Google search results and on your Google+ Local page.
Trusted Photographers and photographers from Trusted Agencies are trained to take high-quality photos of building interiors, dealing with common challenges such as low lighting and tight spaces. The photographers are also certified to take pictures using fisheye lenses and rotating camera turrets (mounted on tripods) that, once uploaded to Google’s processing pipelines by the photographers, will be transformed into 360-degree panoramic imagery and a walkthrough of your business. Once the photographers have uploaded the pictures from their cameras, Google’s processing pipelines use sophisticated image stitching, HDR, image matching and other technologies to produce these panoramic walkthroughs.
We do not allow Trusted Photographers or Trusted Agencies to upload imagery of legal establishments. We also do not allow imagery of museums to be uploaded through the Business View program, as this imagery is supported in Google Art Project.
In most cases, a photo shoot will take about an hour, but this varies depending on the size of your business.
You are welcome to clean and tidy things up prior to the photography session, but remember that the aim of the photographs is to show customers what they would expect to see if they visited your business on a normal day.
Photo shoots will include the main customer-facing areas of your business. You can work with the photographer to determine which areas of your business you would like to highlight, or even exclude from the shoot. Once again, the goal of the photographs is to show customers what they would expect to see if they visited your business on a normal day.
We know you’re running a business, and that’s why we have designed photo shoots to be as non-disruptive as possible. Trusted Photographers and Trusted Agencies will work around your schedule to ensure that photos are taken at a convenient time for you and your business. Photo shoots do not require any sort of special equipment, lighting or setup, so you are free to stay open. Although photo shoots are non-disruptive and should not interfere with your normal business operations, it’s a good idea to let your customers know that photography is in process and to avoid being in view of the camera, whenever possible.
Because we want to keep the focus of the photos on the inside of your business, we aim to have as few people in the shots as possible. During the shoot, photographers may put up a sign and alert customers and employees who are about to be photographed. As the business owner, it would be your responsibility to notify your employees and customers that the photo shoot is taking place.