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AmazonProductPhotographyExample
Product Photography May 18, 2021

Amazon Product Photography Spec

 Get THE SPEC right for your Amazon Product Photography Listing

Amazon and Ebay Product PhotographyAmazon and Ebay Product PhotographyAmazon and Ebay Product Photography

 

 

 

 

 

 

 

 

 

Amazon is definitely one of the biggest online e-commerce websites in the world. With the event of Covid-19 it has been estimated that the growth of online shopping has been sped up by at least 10 years. If you are a business owner, or seller who wishes to take advantage of this growing trend and join Amazon to sell your products, then you should learn and understand Amazon’s product photography spec requirements before trying to get your products listed on the site.

There are many critical aspects that you should pay close attention to especially when it comes to Amazon image requirements. There are many guidelines that you must follow when taking product photographs, and Amazon themselves recommend you source a professional photographer that specialises in this type of work.

Here you will find a starter guide on product photography for Amazon and its requirements.

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Technical Image Requirements

Your photographs must meet the following basic requirements;

  • Your Images must accurately represent the product that is for sale.
  • Your Images must match the product title.
  • The Product must fill at least 85% of the image.
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
  • Your Images must not exceed 10,000px on the longest side.
  • Your Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png) or GIF (.gif) file formats. JPEG is preferred. Our servers do not support animated gifs.
  • Your Images must not be blurry, pixelated or have jagged edges.
  • Your Images must not contain nudity or be sexually suggestive. Kids, baby leotards, underwear and swimwear must not be shown on a human model.
  • Your Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon’s logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA or the Amazon Smile design.
  • Your Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited too, ‘Amazon’s Choice’, ‘Premium Choice’, ‘Amazon Alexa’, ‘Works with Amazon Alexa’, ‘Best Seller’ or ‘Top Seller’. Refer to trademark usage guidelines for more details.

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The Main Image Requirements

  • THE main images must have a pure white background (pure white blends in with the Amazon search and product detail pages – RGB colour values of 255, 255, 255).
  • THE main images must be professional photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories or props that might confuse the customer.
  • THE main images must not include text, logos, borders, colour blocks, watermarks or other graphics over the top of a product or in the background.
  • THE main images must not include multiple views of a single product.
  • THE main images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame, with exception of Jewellery (e.g. necklaces).
  • THE main images must show products outside of their packaging. Boxes, bags or cases should not appear in the image unless they are an important product feature.
  • THE main images must not show a human model that is sitting, kneeling, leaning or lying down (models must be standing).
  • THE main images of clothing accessories must not show any part of a mannequin, regardless of the mannequin’s appearance (clear, solid-colour, flesh-toned, framework or hanger).
  • THE main images for Women’s and Men’s clothing must show the product on a human model or lying flat on a surface. Invisible mannequins are acceptable as long as the product is not obscured.
  • THE main images must not show Kids & Baby clothing on a human model. They must be shown lying flat on a surface or using an invisible mannequin as long as the entire product remains visible.
  • THE main images of shoes must show a single shoe, facing left at a 45-degree angle.

For examples of our Amazon listing packages please see here: https://b2bimages.co.uk/amazon-product-photography-service/

If you would like a quote on any of your Amazon product photography then please get in touch. We would be delighted to help bring your product to market.